CineCause will become the go-to filter of quality film programming and will curate showcases of such films based on theme, subject or topic, pairing these films with relevant causes. Audiences will learn more about the cause, have an opportunity to make a donation and take action, giving them the ability to participate in our collective efforts to affect positive change.
The motion picture business is the prominent medium of mass communication. As an industry, entertainment has become America’s number one export and therefore has tremendous power and responsibility to share meaningful stories. CineCause recognizes and fosters this as a great opportunity to connect the dots between the films, related causes, participating celebrities and their audiences for the greater good.
OUR TEAM
Jon Fitzgerald - Founder / CEO
Jon has over 20 years of experience in the motion picture business, with a comprehensive understanding of the principal communities connected by CineCause - film festivals, online movie exhibition and the entertainment industry at large.
After working in production on a number of studio features, Jon directed his first film in 1994, and then co-founded the Slamdance Film Festival in 1995. He directed the event for the next two years before becoming the Festival Director at the American Film Institute and then the Santa Barbara and Abu Dhabi International Film Festivals. He was a VP of Programming for IFILM.com, where he helped to create a new online exhibition model, before launching Right Angle Studios, a consulting firm that provided services to film festivals and indie filmmakers. In 2009, Fitzgerald moved back into production with Right Angle Pictures and Back9Studios, companies devoted to producing socially relevant films. Their first project was THE BACK NINE, followed by THE HIGHEST PASS and DANCE OF LIBERATION.
Scott Shaw – Co-Founder/CSO
As an accomplished executive with an acknowledged record of success in all aspects of "New Media and Experiential Marketing." Shaw focuses on the immersive relation between brands and new technology.
Through his current company 6 Foot LLC (www.6ft.com), his creative and keenly relevant insights into the convergence of new media marketing, brand building and the delivery of technology provides him with an opportunity to work with some of the world’s largest brands including Mattel, Coca-Cola, LEGO, Sony, Marvel and Warner Bros. and become the champion for recognizing brand experiences including: THE LORD OF THE RINGS, Barbie (NYC and Shanghai, China), Hot Wheels and Starbucks as major brand extension strategies.
Cindy Green – Chief Cause Officer
Cindy has extensive background consulting to public and private organizations from film festivals to publishing companies to cause related events. Her client roster has included Variety, The American Film Institute, Conde-Nast, Film Independent, and the Santa Barbara International Film Festival to name a few. Through her work with these and other clients, Cindy has advised in the areas of fundraising, marketing collateral, outreach strategy, project and event development and execution. She has helped increase budgets, community exposure and given focus and purpose to marketing and fundraising programs.
Most recently Cindy worked with BackNine Studios, helping to navigate the search and strategies for developing meaningful projects, which would enlighten and inspire audiences. She recognizes the myriad of ways filmed entertainment can raise awareness for causes and ultimately inspire people to take action to make their world better.
A phi-beta-kappa, cum-laude graduate of UCSB, Cindy obtained her Masters Degree from Johns Hopkins SAIS in International Relations. She is also fluent in German & Italian.

